Jun 15, 2022
In Education Forum
In recent years, the position of growth has gradually become popular, which has a certain relationship with the slowdown of Internet growth and the gradual increase in customer acquisition costs. Various terms and means are also emerging on the market. Whatsapp Database However, many people understand that growth ≈ new growth. In fact, new growth is only a part of growth. By analogy, it is like a product is only a part of the entire business. I recently Whatsapp Database made some notes before sorting out. I feel that I have a deeper understanding of the word growth, and I plan to discuss it with you. The conventional AARRR model will not be repeated here, and those who are interested can learn more by themselves. Re-understanding Whatsapp Database user and product growth This article will mainly focus on 3 viewpoints: The basis of user growth is to allow more users to use the core functions of the product more frequently; Product growth requires increasing gains from continuous use by users, or increasing losses from leaving; Growth is a continuous Whatsapp Database action based on the user life cycle perspective; Let's start the body part: 1. The basis of user growth is to allow more users to use the core functions of the product more frequently Growth is just a means, Our purpose is to create greater product value, or to create greater business value. Only when user value is established can commercial value be generated. The user value depends on the urgency of user needs and the degree to which the product Whatsapp Database meets the needs; the carrier of user value satisfaction is the product, and further, the use of the product. Is this logic? Only when users use your product can they feel the value of your Whatsapp Database product, and it is possible to produce a series of follow-up behaviors such as continuous use, retention, and payment. The same is true for the model of paying first and then using it. Only when users continue to use it can they continue to feel the value of your product and continue to renew.