As the company's design and engineering teams grow, the number of questions grows. It's clear that Lyft's existing color system is overwhelmed. Only by executive email list finding another way can the problem be solved. To this end, we decided to break the inherent executive email list cognition of the color system and rebuild the color system. more systematically named When we took stock of the colors we used, we found many "historical problems", and the whole process was like an archaeological dig that tested our eyesight and brain power. "
Moon," "Slate," and "Bone" are all grays, and "Mulberry," "Fuchsia," and "Violet" are all purples, but it's hard to tell them apart by name. That's a big deal for us, especially executive email list with Lyft's signature pink, which we've found a total of 15 different shades of in the product (pictured below). First, we wanted to understand why color naming is so fragmented. We found that executive email list there are fundamental differences in how different people, especially from different disciplinary backgrounds, describe color.
This finding seems obvious today, but it wasn't in the beginning. So, the first thing we need to do is to enable designers and engineers to use a unified vocabulary executive email list when discussing color matching. That is to say, color naming is not unorganized, but logically inferred. Essentially, we need a language that helps with color matching work. We found that executive email list people convey two basic messages when they talk about color. One piece of information is hue , which corresponds to a certain part of the hue circle. Another piece of information is the lightness of the color , which acts as a modifier.