videos received twice as many interactions as photos. And if that wasn't enough, YouTube also got into the game last year with the launch of YouTube Shorts. The fashion for short videos was added to live streaming, another of the star formats during the pandemic. Both are trends that are here to stay and that marketers should pay attention to. 3) Content Pills The "good thing, if it's short, twice as good" thing doesn't just apply to videos. While users are spending more time on social media than ever before, it is also true that they are spending less time engaging with individual posts . According to some studies, the
current average attention span is 8 seconds (20 years ago, it was 12). In addition, the data indicates that users spend even less time on each content when they connect from mobile phones. Social networks are already adapting to this trend, offering Clipping Path Service content pills such as limited-length videos and ephemeral content. Marketers should also take note and think about how to translate our message into short but high-impact content that manages to hook the audience and generate interaction in just a few seconds. 4) Social networks as a shopping platform One of the most promising digital marketing trends of 2022
is the consolidation of social networks as a shopping platform . During the pandemic, consumers quickly became accustomed to online shopping, and social media platforms became popular as shopping sites. In fact, the number of users who make purchases on social networks in the United States has increased by 25.2% and now exceeds 80 million users. By 2023 it is expected to exceed 100 million. This trend is even more evident among younger users: 37% of consumers between 15-22 years old bought on social networks in 2021 and 30% did so from a story.